It all began innocently enough: Mary Mikelson asked me to ghost write her memoir. Although I was terrified I was also excited so I agreed, and after a few months of interviews and writing, it was done. Mary loved it, and asked me to help her get her story published.
But there was one little problem.
Neither of us knew anything about publishing a book. We had no clue.
So, I turned to Google for answers!
Who, what, where, by when, and how much became my life. I googled publishers, editors, graphic designers, photographers, printers, and marketers. I had to learn about layout, art direction, and make decisions about paper quality, fonts and book cover design. And then there was the cost!
I wanted to stay local where I could, but local resources were not always available or competitive, so I had to expand my search. Months went by!
Finally, two years and thousands of dollars later, we had a book: Mind and Matter: Life with Arnold Mikelson.